One-Step Straight & Smooth Hot Brush
Effortless straightening Smooth, sleek & — confidence.
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Try it risk-free for 14 days
Not in love? Send it back for a refund — no questions asked.
"My hair is naturally frizzy and straightening it used to take forever with multiple tools. The Straight Me Up brush does it all in one pass — I'm done in under 10 minutes and my hair actually feels softer after, not dry and damaged like with my old straightener. This is on my bathroom counter every single morning now."
A one-step hot brush designed to simplify your routine. No switching tools, no damage-heavy passes. Just sleek, smooth, frizz-free hair with every glide.
Because every pass should leave hair better than it started.
Done in under ten minutes — and my hair has never looked smoother.
Brush and straighten at the same time — no flat iron, no multiple passes. Wide heated bristles infused with Argan, Coconut & Keratin glide through frizz for a polished, salon-smooth finish.
Fast. Gentle. Straight — without the flat iron.
One tool that styles, protects, and nourishes — all in one glide. Here's how it stacks up.
Style Me Big
One tool. Six reasons. Zero compromise.
No flat iron. No multiple passes. No fussing with sections. If you can hold a brush, you can use Azome.
Hold the power button for 3 seconds. The LED lights up and you're ready to style in under 30 seconds.
≈ 30 sec320°F for fine hair, 356°F for everyday, 392°F for thick, 446°F for coarse. Gentle for your hair type.
≈ 5 secBrush slowly from root to tip on dry hair. One pass is usually all it takes — the infused plate does the work.
≈ 8 min totalPolished, frizz-free hair with a healthy shine. No flat iron, no ten passes, no drying your hair out.
Salon finish.Smoother, fuller, healthier.
I didn't expect much at first, but this completely surprised me. It heats up fast and I can style my hair in one step without switching tools. My hair looks smoother and fuller — and it actually feels healthier.
Honestly impressed.
I used to struggle with a brush and hairdryer at the same time, but this makes everything so much easier. My hair looks styled in minutes and the frizz is under control. It does exactly what I need.
A solid all-in-one.
Got this for my partner and didn't think much of it — but it's actually really convenient. The different brush heads make a big difference depending on the look. Definitely a solid all-in-one tool.
Gentler than a straightener.
I used to rely on a straightener all the time, but this is so much gentler and easier. My hair looks smoother, with more volume, and I don't have to spend as long styling. It's become part of my daily routine.
Everything you want to know about Straight Me Up — from how it works to whether it's right for your hair type.
A flat iron clamps small sections one at a time and needs multiple passes. Straight Me Up uses a wide heated paddle that you simply brush through your hair — one glide, done.
It's also infused with Argan Oil, Coconut Oil, and Keratin, so every pass smooths and supports the hair — not just flattens it.
Faster. Gentler. Sleeker.
Both. The heated plate works like a flat iron, while the bristles guide and tension the hair like a brush — giving you a sleek, straight finish without the harsh clamping of a traditional straightener.
Most customers get salon-smooth results in under 10 minutes.
Start at the lowest setting for your hair type — you can always go up.
No — use it only on completely dry hair. Wet hair is more vulnerable to heat damage, and dry hair gives a cleaner, smoother finish.
Straight Me Up is designed to be gentler than a traditional straightener. The wide paddle means fewer passes, the bristles prevent direct metal contact with every strand, and the infused plate supports hair health as you style.
Always start with the lowest appropriate heat setting for your hair type.
Traditional flat irons often leave hair brittle after repeated use. Straight Me Up is different.
The plate is infused with Argan Oil, Coconut Oil, and Keratin — ingredients that help support moisture and softness — so your hair looks smooth and feels manageable after styling.
Yes. Use the lowest heat setting for color-treated or fragile hair. The Keratin infusion helps support the hair's natural structure, making Straight Me Up a gentler option than harsher straightening tools.
Most customers are done in under 10 minutes, including heat-up time. The wide paddle covers more hair per pass than a flat iron, so you're not working through one inch at a time.
Yes — that's what the highest heat setting is built for. Thick and coarse hair needs more heat to smooth properly, and Straight Me Up's top temperature is designed to handle it in fewer passes.
For very curly hair, you may want 2 passes per section. Most wavy and frizzy hair smooths in one.
Most straightening brushes either don't get hot enough, have narrow plates that miss sections, or rely on heat alone. Straight Me Up combines:
Straight Me Up is built for straightening and smoothing, not curling. If you're looking for curls, waves, or volume, our Style Me Big 3-in-1 brush with interchangeable barrels is designed for that.
Yes. Straight Me Up has an auto shut-off after 60 minutes — so if you leave the house and forget to switch it off, it turns itself off automatically.
Yes — if you can brush your hair, you can use Straight Me Up. There's no sectioning, clamping, or technique to learn. Plug in, pick your heat, brush slowly from root to tip. Done.
The cord won't tangle as you style.
We offer a 14-day risk-free return policy, so you can try it risk-free. If it's not for you, we'll refund you — no hassle.
